Libby Wines

Libby Origin Story

In the heart of Napa Valley, where tradition and heritage run as deep as the vineyards, Grant and Natalie Hemingway found themselves at a crossroads. As new parents, they struggled to juggle the responsibilities of parenthood, careers, and striving for a better quality of life. Amidst the chaos and their longing to remain fully engaged, they couldn’t escape the void left by the absence of something they cherished – the carefree delight of sharing a bottle of wine without worrying about its potential impact. The ritual and allure of wine clashed with their lifestyle aspirations and priorities.

This challenge attracted the attention of John Green, a kindred spirit, beverage entrepreneur, and visionary behind culture-defining beverages such as the Session IPA, who felt wine needed a shift. Determined to find a solution, Grant and John embarked on a journey to reconcile their love for wine with their commitment to well-being, all while ensuring they could enjoy all of life’s pleasures without compromise. Grant, with his extensive background in winemaking spanning over 18 harvests, and John, with his vast entrepreneurial experience and passion for disruption, poured their expertise, vision, and creativity into crafting a sparkling wine that captured everything they loved about wine—minus the alcohol.

Thus, Libby was born—a non-alcoholic sparkling wine conceived out of necessity and nurtured by passion. It’s not just another project; it’s the culmination of decades-long devotion to the art of winemaking and a relentless pursuit of innovation in an industry often resistant to change. As Grant says, “We don’t need another Chardonnay, we need a wine that delivers on that wine drinking experience without having to make any compromises.”

While they respect the traditions of their surroundings, their ambitions extend well beyond the vineyards of Napa. It’s their nod to a rebellion, crafted to transcend boundaries and celebrate inclusivity, empowerment, and above all, fun.

In a world where alcohol moderation is increasingly valued and social norms are shifting, Libby stands as a beacon of possibility. It embodies the idea that everyone deserves to raise a glass and savor life's moments, regardless of their journey. Libby isn't an alternative; it's a revelation—a sparkling testament to the belief that it's time for wine to lighten up.