SIMPLYPROTEIN RESTAURANT-STYLE PROTEIN TORTILLA CHIPS NOW AVAILABLE IN H-E-B STORES

250 Texas Stores Now Carrying Brand’s First-Ever Savory Offering, Perfect for Better-for-You Summer Snacking TORONTO, CN - (July 29, 2024) SimplyProtein®, the B Corp certified maker of nutritious,g reat-tasting, plant-based protein snacks that are gluten-free, vegan, and kosher, announced that H-E-B is now carrying the company’s first-ever Restaurant-Style Protein Tortilla Chips.“We’re happy to recognize our association with H-E-B as we launch our latest innovation,” said Michael Lines, CEO of Wellness Natural Inc., parent company of SimplyProtein. “Our companies share core values of collaboration, community involvement, and sustainability,so it’s a natural fit that we expand our presence together. And, in a region where tortilla chips are tremendously popular, we’re proud to offer a great tasting option that’s a bit more guilt-free.” SimplyProtein’s Restaurant-Style Tortilla Chips are made with corn, quality pea protein grown and manufactured in North America, organic sunflower oil, and other ingredients. Each 50-gram serving of 14 chips contains 7 grams of protein, 140 calories, 7-8 grams of fat, just 11-12 grams of carbohydrates, and no added sugar. A better-for-you option containing more protein than conventional offerings, they are available in three delicious flavor profiles: Sea Salt – The simplicity of sea salt compliments the sweetness of the toasted corn flavor and allows for versatility in dipping; Hint of Lime – Salty, zesty, and pleasantly tart, the fresh tanginess of lime marries the crunch of a restaurant-style tortilla chip; Hint of Habanero – The smoky flavors of a roasted habanero pepper deliver just enough heat to make you want more. H-E-B carries the 4.58 oz. bags in 250 of its stores and online, with a suggested retail price of $4.99. All SimplyProtein products are plant-based, B Corp certified, gluten-free, vegan and kosher, making nutritious, delicious protein snacks available to everyone. A