FigBrew Coffee Supplement

FigBrew recently announced the launch of their beanless coffee supplement in biodegradable pour-over bags. Packaged in sachets that attach over a mug with paper ears that expand from the sides of each sachet, all that’s required is hot water to brew that perfect pour-over cup. Perfect for hiking, camping, or travel, each sachet contains the right amount of their organic superfood supplement to start your day off right. The launch includes FigBrew’s two most popular flavors – their caffeine-free Superfood Coffee Alternative and their Mellow Mix 50/50 blend of beanless coffee supplement and Arabica coffee available in fully caffeinated, half-caff, and decaf versions. With 1/8th the water footprint and 1/13th the carbon footprint in a cradle-to-grave analysis with traditional coffee, FigBrew products demonstrate that great taste is not a barrier to sustainability. “We’ve made a bean-free version of coffee that tastes as good as or better than coffee and with significant benefit to the environment and the consumer.” says FigBrew Co-founder and CEO Andy Whitehead. FigBrew product positioning is unique in that it’s beanless coffee supplement is designed to be mixed with traditional ground coffee in any ratio to enhance the health and sustainability as well as the flavor. This approach doesn’t require major changes to coffee production, transport, brewing, or consumption but allows coffee shops and consumers to take their own stance on sustainability. The health aspects of figs are one of the main factors driving FigBrew’s success. Figs are classified as superfruits and have been used to improve health and athletic performance since the times of the ancient Greeks. Part of a Mediterranean diet, they’ve have been grown sustainably in that region for thousands of years by workers who earn an honest wage. www.figbrew.com