NURA UNVEILS GROUNDBREAKING INNOVATIVE AND SUSTAINABLE INGREDIENTS AT NEWTOPIA NOW

NURA, a leading innovator in natural food ingredients, is excited to announce its participation in New Hope Networks’ Newtopia Now trade show, where it will showcase its latest advancements in food, beverage, and supplement ingredients. Featured products include YESTEIN® Yeast Protein, cutting-edge Postbiotics EF-2001 and beLP1, and the sustainably-sourced sweetener MADBLEND® Stevia Extract Blend. As the go-to partner for brands seeking to innovate and stand out from the competition, NURA offers a premium portfolio of ingredients supported by robust R&D and pioneering science. "We're excited to introduce our latest innovations in high-quality vegan proteins, microbiome-supporting postbiotics, and reduced-sugar alternatives, all tailored to the latest consumer trends, at Newtopia," said Caydie Carrizosa, Marketing Manager at NURA. “NURA is more than just an ingredient distributor; we’re a true innovation partner, providing brands with the latest formulations, network resources, and expertise needed to drive their success.” NURA’s commitment to innovation and sustainability aligns perfectly with modern consumer preferences for healthier, eco-friendly ingredients. By keeping up with the latest trends and consumer demand, NURA empowers brands to create standout products in a competitive market. Trending Product Highlights Include: ● YESTEIN® Yeast Protein: A revolutionary vegan alternative to traditional protein sources, YESTEIN® offers a complete amino acid profile, is allergen-free, Non-GMO Project Verified, Vegan Certified, and sustainably produced. New research shows yeast protein as a versatile solution comparable to whey protein. It’s perfect for health-focused applications like high-protein RTM/RTD products, snacks, and supplements. Available in savory and neutral powder options, YESTEIN® is ideal for enhancing lean mass, strength, and endurance. With products already available in the market, now is the perfect time to capitalize on the opportunity.