Funky Fresh

Palermo's founders, Gaspare (Jack) Fallucca and his wife, Zina, immigrated to the U.S., bringing with them cherished family recipes and the Italian tradition of connecting food and family. Jack and Zina opened a pizzeria & restaurant to satisfy customer demand for their homemade Italian foods. However, it was their Pizza and Pizza bread that really took off. During the same time, Palermo's was named "Milwaukee's Best Pizza" in a Milwaukee Journal article. A local grocery store owner, impressed with their Pizza products, urged Jack and Zina to go into the frozen food business. The company began making frozen Pizza and Pizza bread in an old bakery that was renovated into a manufacturing facility. These Pizzas and Pizza breads were sold under the Palermo's brand name, and Jack Fallucca soon became known as "Papa Palermo The rest is history.