Clean Living Collective
Entrepreneur
Information
The Clean Living Collective Marketplace was born out of necessity—rooted in the personal health journey of its founder, Cassandra McClure. A renowned celebrity makeup artist with over a decade of experience, Cassandra became chronically ill after prolonged exposure to toxic ingredients hidden in everyday beauty and personal care products. Following a formal diagnosis of multiple autoimmune conditions, she began investigating the formulas she had once trusted—only to uncover a widespread lack of transparency, regulation, and accountability in the beauty and wellness industries.
Determined to drive meaningful change, Cassandra launched the Clean Beauty Podcast in 2018—the first of its kind—spotlighting founders, doctors, scientists, and clean product innovators. What began as a podcast quickly evolved into a nationwide movement, leading to the founding of the Clean Beauty Retreat, which was later featured in Forbes for its impact.
As her work expanded, Cassandra founded a full-service agency and became the creative director behind Clean Living Magazine—a premium editorial platform showcasing consciously curated brands and stories centered on ingredient integrity, sustainability, and ethical entrepreneurship.
She also launched the Clean Living Founder Collective—a thriving network and incubator for female-founded startups across wellness, beauty, and lifestyle. As an advocate, connector, and strategic advisor, Cassandra has helped hundreds of emerging brands secure national press, retail opportunities, funding, and long-term community support.
Now, through the Clean Living Collective Marketplace, her mission continues on a national scale. This elevated retail residency and discovery platform offers underground, founder-led brands a rare opportunity to gain visibility with retailers, investors, media, fellow creators, and conscious consumers. Every brand is carefully selected for its innovation, integrity, and impact.
More than a pop-up, the Clean Living Collective Marketplace is a curated cultural experience—anchored by the ethos "Where Clean Goes Cult." It is redefining what it means to shop clean, and shaping the future of conscious commerce.
Determined to drive meaningful change, Cassandra launched the Clean Beauty Podcast in 2018—the first of its kind—spotlighting founders, doctors, scientists, and clean product innovators. What began as a podcast quickly evolved into a nationwide movement, leading to the founding of the Clean Beauty Retreat, which was later featured in Forbes for its impact.
As her work expanded, Cassandra founded a full-service agency and became the creative director behind Clean Living Magazine—a premium editorial platform showcasing consciously curated brands and stories centered on ingredient integrity, sustainability, and ethical entrepreneurship.
She also launched the Clean Living Founder Collective—a thriving network and incubator for female-founded startups across wellness, beauty, and lifestyle. As an advocate, connector, and strategic advisor, Cassandra has helped hundreds of emerging brands secure national press, retail opportunities, funding, and long-term community support.
Now, through the Clean Living Collective Marketplace, her mission continues on a national scale. This elevated retail residency and discovery platform offers underground, founder-led brands a rare opportunity to gain visibility with retailers, investors, media, fellow creators, and conscious consumers. Every brand is carefully selected for its innovation, integrity, and impact.
More than a pop-up, the Clean Living Collective Marketplace is a curated cultural experience—anchored by the ethos "Where Clean Goes Cult." It is redefining what it means to shop clean, and shaping the future of conscious commerce.
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