Are You UpNext®?

Ready to be the next big brand? Learn more about UNFI’s accelerator program. Discover the future of emerging brands and how yours could be next.

Are you an up-and-coming brand ready to launch into distribution? Join us in Denver at Newtopia Now 2025 for an exclusive look into UNFI’s UpNext® program.

Aaron May, Senior Manager of UpNext, will guide you through what the team is looking for in rising brands, the application process, and what an UpNext partnership looks like – including support from industry leaders who know how to scale from startup to shelf.

From supply chain expertise to retail exposure, UpNext is how tomorrow’s brands take their
first big leap to accelerate growth.