When Giada De Laurentiis set out to build Giadzy, she wasn’t just launching a product line; she was honoring a family legacy that began with her grandfather selling pasta in Torre Annunziata. In this fireside chat, Giada explores the intersection of heritage, business acumen, and modern innovation. Learn how she navigated the challenges of building an authentic brand from the ground up, the secrets to identifying and sourcing world-class pasta, and how Giadzy successfully captured the wellness market with its gluten-free line. Get inspired by her journey as a businesswoman and discover what’s next on the horizon for Giadzy in this intimate conversation.
