Driving Demand for ROC: From Certification to Consumers

Wednesday, August 19, 2026 10:15 AM to 10:45 AM · 30 min. (America/Denver)
Regenerate Stage - #262
Stage Takeover
Included with Exhibit Hall Pass

Information

With Regenerative Organic Certified® (ROC) gaining momentum, how can brands and retailers help consumers understand its value? Join Dr. Bronner's for practical strategies to build awareness and demand for ROC products. Director of Regenerative Projects Ryan Zinn will share why Dr. Bronner's invested in their vertically integrated ROC supply chain, and how the company's Purpose Pledge initiative is advancing regenerative organic practices across the industry. Brand Manager Sara Tajik will present new consumer research on communicating ROC and how those insights are shaping Dr. Bronner's upcoming Hand Soap launch and cause marketing campaigns. Director of Sales Gina Coccari will explore how retailer partnerships, merchandising, and promotions can help shoppers discover ROC products on shelf. You'll leave with actionable ideas for turning ethical & environmentally friendly sourcing into consumer adoption.