Mushroom Mycelium & Fruit Body: Growing Pains in the Mushroom Supplement Category

“I’m so confused.” That’s a commonly heard refrain from customers trying to choose a mushroom supplement, and with good reason. The mushroom supplement category is experiencing growing pains, leading to conflicting marketing claims flooding the internet and social media, which makes decision-making especially difficult. In this session, we will address some of the key issues at the heart of the confusion, including quality assurance, testing methods and metrics, and the challenges with efficacy testing.