YAY NOVELTY

Introducing YAY NOVELTY, a leading lifestyle brand that redefines consumer engagement with products through exceptional quality and a commitment to sustainability in everyday life. Established on the core values of premium quality, natural materials, and sustainable practices, YAY NOVELTY transcends the typical brand identity to foster a movement dedicated to creating a positive impact.

At the heart of YAY NOVELTY is a profound commitment to empowering survivors of the Cambodian genocide. The brand fosters market opportunities for small-scale farmers and artisans, delivering exceptional products while contributing to the healing and rebuilding of lives impacted by the tragedy. This unique mission is ingrained in every aspect of the brand, from its name to its product selection.

Founded in 2014 by Sunchea Phou, a survivor of genocide, "YAY" in YAY NOVELTY stands for WHY and WHY - the reason for its existence and the essence of its products. The brand offers an extensive range of exceptional products, meticulously crafted for consumers who value not only quality and sustainability but also the story behind their purchases. YAY NOVELTY offers everything from gourmet delicacies and eco-friendly home essentials to fashionable accessories and personal care products, providing a distinctive shopping experience for those who cherish both quality and sustainability. As a self-financed brand, YAY NOVELTY is committed to delivering accessible luxury, blending affordability with unmatched quality. Each product in our collection reflects our dedication to wellness, sustainability, and empowerment.